Ali Masood is a senior telecom executive with nearly two decades of international leadership experience across Asia, Europe, and North America. He currently serves as Program Director for Portfolio, Pricing & Growth at Telenor Asia, where he leads strategic initiatives focused on commercial transformation, customer value management, product portfolio optimization, pricing strategy, and long-term growth.

Throughout his career, Ali has held leadership roles spanning P&L management, product management, commercial strategy and digital transformation. He has successfully led large-scale growth and transformation programs across multiple markets, driving sustainable revenue growth, customer value expansion, and operational simplification.

Based in Singapore, Ali works closely with Telenor’s operating companies across Asia, helping shape strategies in areas including 5G monetization, AI-enabled growth, digital ecosystem development, CEX transformation, and future business models. He is particularly passionate about the intersection of connectivity, AI and digital services, and how these can create new value for customers.