Augusto Barcia

Augusto Barcia

Director of Telco Sales EMEA, VMware, by Broadcom

Augusto (Gus) Barcia is Director of Telco Sales EMEA at VMware by Broadcom. With over two decades of experience in telecommunications and enterprise IT, Gus is a seasoned Business & Sales Development professional. Throughout his career, he has shown talent in strategic development and execution of global sales plans, aligning solutions with customer KPIs. He is responsible for crafting partner strategies, ensuring alignment with company goals across sales models, whilst rallying resources with a relentless go-getter attitude. His dynamic approach blends strategic acumen with hands-on leadership, making him a sought-after asset for success. Gus studied at Cardiff University and before VMware, Gus excelled at MicroStrategy, Hewlett Packard, and Sun Microsystems.

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