Carla Penedo leads the Cognitive Automation business area at Celfocus, a company that empowers innovation in telecoms worldwide. Committed to the creation of actionable AI solutions, Celfocus collaborates with CSPs to deliver the maximum benefits in Network, IT and Service Operations. Carla focusses on developing cognitive automation strategies and roadmap, fostering innovation initiatives using a data-driven approach, and supporting business value generation.

Carla has spent over 15 years conceiving and delivering high value transformative data solutions with a track-record in Telco, Financial Services and Utilities. She has in-depth knowledge and experience in Analytics, Big Data, AI & Machine Learning technologies. With an MBA and a degree in Computer Science (Artificial Intelligence), Carla balances consulting with university teaching.