Caroline is an integral member of Innovation Centre (IC), a division of the company established to develop, partner, and commercialise next-generation digital solutions for Malaysian consumers and businesses, recently culminated in the launch of the CelcomDigi AI Experience Centre (AiX) in July 2024. The AiX is a one-stop immersive innovation and collaboration hub to lead, inspire, and advance the creation of world-class digital solutions across a range of sectors and verticals. Supported by a wide ecosystem of leading global technology players and local partners, AiX will serve as a focal point for cross-industry collaborations, leveraging 5G, AI and other emerging technologies. It is designed to spur rapid technology advancements and growth of new digital start-ups, enterprises, and future competencies to build a flourishing innovation ecosystem and fuel Malaysia’s digital transformation. Caroline was previously leading the nationwide retail sales channel of Digi, with 15 years of extensive experience in the telecommunications industry. Prior to that, Caroline was with DHL IT Services, managing the logistics finance systems portfolio for Asia Pacific and PricewaterhouseCoopers focusing in Shared Service Centre.