Mariam Kaynia is Vice President and Director of Architecture, Strategy and Analytics at Telefonica. Previously, she spent 8 years at McKinsey & Company, where she worked with telecom and high-tech companies on an international basis as Associate Partner. Additionally, she worked as professor, been expert reviewer for the European Commission and held various Board positions. Mariam has 2 MSc degrees and a PhD in in Electrical Engineering from the Norwegian University of Science & Technology (NTNU) and an MBA from the Alpine University of McKinsey.