Jassim Al Awadhi – started his professional life as an Engineer in the satellite industry and then moved to project management, managing projects in the telecommunication sector. Following that, Jassim showed an interest in product design and customer experience, designing and enhancing fixed and mobile products and services, also optimizing customer experience touch-point journey. Jassim holds a Bachelor’s in electronics engineering, Master’s in strategic management, and now he is a PhD candidate in Digital transformation, specifically in AI implementation. Jassim has published peer-reviewed article and participates in research conferences.