As Chief Technology and AI Officer, Matt brings his digital marketing and customer experience skills to place the customer at the centre of Spark’s strategies.

Matt joined Spark in 2018, and was previously based in Amsterdam as European Managing Director for brand experience agency AKQA, with responsibility for over 500 employees across five countries. Over a 20-year international career, Matt has worked with some of the world’s biggest brands, including Nike, Heineken, Mini, Rolls Royce, Siemens, EA Sports, Audi, Phillips, Tommy Hilfiger, and KLM amongst others.

He has extensive experience using data, and technologies like Artificial Intelligence (AI) to enable organisations to better understand and predict their customers’ needs more accurately.

Matt holds a Master of Commerce from the University of Auckland.