Ziad is a Senior Telecommunications Expert with over 29 years of experience in mobile network engineering, operations, and Customer Experience Management (CEM). He has led the design, planning, optimization, and operations of large-scale 2G, 3G, and 4G networks across multiple national and regional deployments within the Zain Group.

In recent years, Ziad has played a key role in advancing Customer Experience Management, driving the transition from traditional voice performance monitoring to mobile broadband Quality of Experience (QoE) frameworks. He has also led strategic planning initiatives to align technology evolution with business and commercial objectives. Currently, his focus is on the adoption of AI and advanced analytics to enable digital dark NOCs and fully autonomous network operations.

Ziad has held senior management roles at leading Tier-1 vendors, including Motorola and Nokia. He currently heads the Network Management team at Touch, a position he has held since 2012. He holds a Bachelor of Engineering in Communication and Electronics from Beirut Arab University and a Master’s Certificate in Project Management from George Washington University. Ziad is a recognized keynote speaker and industry trainer across the region.